Location: Experience Center at Starling Mall in Noida
Area: 8,096 square-foot
Store type: Retail specialty store
Product profile: Fabindia’s product range extends from a large variety of apparel for men, women and children to home furnishings, furniture, gifts, jewellery, organic food and personal care products.
Store design | Interiors & VM | Fixtures: In addition to the brands signature offering across garments, organics, home and personal care, the Fabindia Experience Center houses a FabCafé, an Interior Design Studio, Organic Wellness Center, Alteration Studio and a Kids Zone. The new format aims at delighting customers by creating unique experiences.
About the company: With 319 stores across 118 cities in India and 14 international stores, Fabindia Overseas Private Limited is India’s largest retail platform for a wide range of products produced by artisans living largely in rural areas. Fabindia’s endeavour is to blend indigenous craft techniques with contemporary designs, presenting aesthetic and affordable handcrafted products to today’s consumers using natural materials and fibres.