OliveX and TRIB3 will split all revenue generated from both the primary sales of NFTs as well from royalties on secondary sales of NFTs on an equal basis.
OliveX Holdings Ltd (NSX:OLX) has entered into a landmark partnership with a wholly-owned subsidiary of fitness franchise brand, TRIB3 International (TRIB3), to create TRIB3 digital experiences and NFTs.
This deal will see TRIB3 become the first fitness studio operator to join OliveX’s fitness metaverse and the third brand partner to come on board.
In collaboration with TRIB3, OliveX will design, construct and distribute the TRIB3 digital items and experiences within the OliveX owned LAND, within the Sandbox.
The Sandbox is a leading decentralized virtual real estate and gaming world from Animoca Brands and has partnered with globally renowned brands and intellectual property (IP) including Snoop Dogg, Steve Aoki, Adidas and The Walking Dead.
Fitness training experiences within the metaverse
OliveX is now engaged with multiple brand partners and will be able to create a diverse and interactive combined digital experience within the OliveX owned 12×12 parcel of LAND in the Sandbox.
The Inclusion of TRIB3 to this group of brand partners will provide one of the first ever group studio fitness training digital experiences within the metaverse as well as related NFTs.
Consistent with other brand partnerships, the TRIB3 NFTs will provide players the ability to enjoy their rewards across a wider range of games, including utility within the wider OliveX ecosystem including Dustland Runner and Dustland Rider as well as in the Sandbox.
OliveX and TRIB3 will split all revenue generated from both the primary sales of NFTs as well from royalties on secondary sales of NFTs on an equal basis.
“Another outstanding achievement”
OliveX founder and CEO Keith Rumjahn said: “This is another outstanding achievement for the OliveX team and we are extremely honoured to get the opportunity to work with our newest brand partner, TRIB3.
“The last 12 months was huge for OliveX but we have no intention of slowing down as we gear up to rapidly expand the fitness metaverse and continue to aggressively explore for more brand partners.
“The inclusion of TRIB3 to the fitness metaverse can’t be understated, their unique boutique fitness concept already pushes boundaries from a technology perspective, utilising data driven metrics to achieve optimal outcomes for their clients.
“Now they will be one of the first fitness studios to enter the metaverse and we look forward to making that happen.”
