Natural, Organic and Sustainable: This is how the beauty industry is changing

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The beauty industry can have an ugly effect on the environment and you! The beauty products can be loaded with nasty stuff which can harm you, while sustainable packaging continues to be a HUGE challenge for many brands. Every year, more than 120 billion units of packaging are produced and most of which are not recyclable.

Beauty products come with plastic envelopes, bubble wrap, cellophane, polystyrene and plastic bottles, which is the worst of all. Every minute, one garbage truck of plastic is dumped into the oceans. If this continues to grow, by 2050, there will be more plastic than fish(by weight).

The Body Shop made a huge step toward sustainability this year. It has started using Community Trade recycled plastic for their 250ml haircare bottles. It will purchase 250 tonnes of recycled plastic for three million haircare bottles by the end of 2019.

Over the last few years, a parallel beauty industry has made its way into the market alongside the traditional one. Clean and natural beauty is gaining rapid momentum. Many brands still continue to use harsh chemicals. However, consumers have become more aware and look for labels like sustainable, vegan, natural and organic.

Naina Ruhail, a beauty entrepreneur launched an online beauty e-commerce site ‘ Vanity Wagon‘ last year. Her brand’s USP is to sell only organic and natural beauty brands in India.

The average woman uses 12 beauty products daily, which can expose her to hundreds of chemicals. Many big companies are now reformulating products to keep up with the latest trend of clean beauty.

The popular skincare brand Kiehl’s, which has a legacy of 168 years made a huge step towards clean beauty this year. The brand is now going to be paraben-free by the end of 2019. It has now revamped its best-selling Ultra Facial Cream, which was launched 13 years ago. They have not added a new ingredient but now have reformulated the cream without parabens completely.

Even with such a big legacy, the brand has now made a choice to develop all new formulas without parabens, which has been a controversial ingredient for years.

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